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Our Story

Over 20 years ago, when Amazon was simply a rainforest and ‘google’ only held meaning for a mathematician, AquaGear opened its doors. Founded in 1992 and making its first online appearance in 1996, AquaGear is proud to be the first online swim shop. We began with just 3 products: the Sammy towel, Swim Mate Solution, and Hydro-Fit Wave Web gloves. Since then, we’ve expanded our stock to accommodate lifeguards, triathletes, snorkelers & divers, kids, and more. If you don’t see what you’re looking for, just ask! We’re happy to help track down any gear you need.

AquaGear® is a family owned and operated boutique with a focus on fast, responsive, and helpful customer service. Opened in 1992 by Joanne Bullock, an aquatic personal trainer, life guard, and swimming instructor, the company has gained a substantial following in the aquatic community for it’s unique selection, and commitment to handling each customer’s order personally, as if the customer were right there in the warehouse with us. These days, Joanne’s children have taken over day-to-day operations, while Joanne remains the president and CEO.

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